Grand Launching of Mahindra XUV 3XO EV on 6th January 2026

The electric vehicle revolution in India is accelerating, and Mahindra has once again stepped up the game. On 6th January 2026, Mahindra officially launched the highly anticipated XUV 3XO EV, marking a significant milestone in the automaker’s EV lineup. Building on the success of models like the XUV300 and TUV300, Mahindra has delivered a stylish, tech-loaded, and performance-oriented electric SUV that aims to redefine the mid-size electric SUV segment.

The XUV 3XO EV is positioned as a compelling alternative to rivals like the Tata Nexon EV, offering premium features, a comfortable range, and an all-electric experience tailored for Indian roads.

Why the Mahindra XUV 3XO EV is Special

The XUV 3XO EV is not just another electric SUV—it is a complete package of technology, design, and practicality. Mahindra has carefully integrated advanced features to enhance driving comfort, safety, and entertainment.

Interior and Features

Step inside the XUV 3XO, and it’s clear that Mahindra has focused on premium touches and user convenience:

Level 2 ADAS (Advanced Driver Assistance System) for enhanced safety
Panoramic sunroof to bring in light and a sense of openness
360-degree camera for effortless parking and maneuvering
Auto-dimming IRVM for glare-free driving at night
65W Type-C charging port for fast mobile device charging
Illuminated and cooling glove box for comfort and practicality
Front parking assist sensors
Seven-speaker Harman Kardon sound system with Dolby Atmos for premium audio experience
Soft-touch leatherette trims on the dashboard and doors

This combination of tech and comfort makes the XUV 3XO EV one of the most feature-rich electric SUVs in its price segment.

Powertrain and Performance

Under the hood, the 2026 XUV 3XO EV packs a 39.4kWh battery paired with a single electric motor powering the front wheels. The performance numbers are impressive for daily urban commuting as well as highway driving:

Power output: 147 bhp
Torque: 310 Nm
Claimed range: 285 km on a single charge
Charging options: Optional 7.2 kW charger available for an additional ₹50,000

The powertrain is designed to deliver smooth acceleration, instant torque, and a confident driving experience while ensuring efficiency on Indian roads.

Variants and Pricing

The XUV 3XO EV is launched in two variants, catering to different customer preferences:

AX5: Entry-level variant with essential EV features
AX7L: Top-spec variant loaded with luxury and tech upgrades

Price:

AX5 starts at ₹13.89 lakh (ex-showroom)
AX7L is priced higher, reflecting its advanced features

Launch and Availability

Launch Date: 6th January 2026
Deliveries Begin: 23rd February 2026
Booking Status: Open at authorized Mahindra dealerships and online portals

Mahindra has planned the launch meticulously to ensure strong availability across major cities in India.

Competition and Segment Outlook

The XUV 3XO EV directly rivals the Tata Nexon EV, which offers similar features and performance. However, Mahindra differentiates itself with:

Advanced tech like Level 2 ADAS
Premium interior finishes
Panoramic sunroof and high-end sound system

Mahindra’s formula of upgrading popular ICE SUVs into EVs has worked well before with the XUV300 (XUV 3XO) and TUV300 (Bolero Neo). This strategy strengthens Mahindra’s electric vehicle portfolio, which now includes models like XUV 3XO, BE6, XEV 9e, and XEV 9S.

How to Reach Mahindra Dealerships for XUV 3XO EV

Visit the official Mahindra website to locate the nearest dealership
Check for pre-booking availability online or at authorized showrooms
Test drives are available in most major cities
Delivery dates and variant-specific availability may vary by region

Why You Should Consider the Mahindra XUV 3XO EV

Eco-Friendly: Zero emissions, contributing to cleaner air
Tech-Forward: ADAS, 360-degree camera, premium infotainment
Comfortable: Spacious interior with luxurious trims
Practical: 285 km range for daily use and city commuting
Reliable Brand: Mahindra’s growing EV expertise ensures good after-sales support

Conclusion

The Mahindra XUV 3XO EV launch on 6th January 2026 marks a pivotal moment in India’s EV journey. Combining advanced technology, performance, and stylish design, it is an attractive option for Indian buyers looking for an electric SUV that doesn’t compromise on luxury or comfort. With competitive pricing and a strong feature set, the XUV 3XO EV is set to become a popular choice among urban commuters, eco-conscious buyers, and tech enthusiasts alike.

Whether you’re a first-time EV owner or upgrading from an ICE SUV, the XUV 3XO EV promises an exhilarating, safe, and connected driving experience.