Ather Energy, one of India’s leading electric two-wheeler manufacturers, has announced a price hike of up to ₹3,000 across its electric scooter lineup. The revised prices will come into effect from January 1, 2026, impacting popular models like the Ather Rizta and the Ather 450 series. This move comes amid rising global costs and marks an important update for prospective EV buyers planning their purchase.
Here’s a complete breakdown of the price hike, reasons behind it, and what benefits customers can still avail before the new prices kick in.
Price Hike Details: What’s Changing?
Ather Energy has confirmed that:
Prices of its electric scooters will increase by up to ₹3,000
The new pricing will be applicable starting January 1, 2026
Customers can lock the current prices by booking their scooter before the end of December 2025
This means buyers who are planning to purchase an Ather scooter still have a window to save money by booking early.
Models Affected by the Price Increase
Currently, Ather Energy retails two electric scooter models in India:
Ather Rizta – a family-focused electric scooter
Ather 450 series – performance-oriented scooters including multiple variants
Both these models will see a price revision as part of the upcoming hike.
Why Is Ather Increasing Prices?
According to Ather Energy, the decision to increase prices has been driven by multiple global and domestic cost pressures, including:
Rising raw material costs
Increase in global electronics component prices
Fluctuations in foreign exchange rates
Higher costs associated with advanced EV technology and battery systems
The company stated that these factors have significantly impacted production costs, making a price adjustment necessary to maintain quality and supply consistency.
Buyers Can Still Lock Current Prices
Despite the upcoming price hike, Ather has provided relief to customers by allowing them to:
Book their electric scooter in December 2025
Secure the current ex-showroom price, even if delivery happens later
This option makes December an ideal time for buyers who were already considering an Ather scooter.
‘Electric December’ Offers: Benefits Up to ₹20,000
To soften the impact of the price hike, Ather Energy has introduced a special campaign called ‘Electric December’, offering benefits of up to ₹20,000 in select cities.
Key Benefits Under Electric December:
Instant credit card EMI discounts
Cash benefits on select variants
Complimentary 8-year extended battery warranty (Eight70 Warranty)
Support from multiple financing partners for easy loan approvals
These offers are available for a limited period and may vary depending on location and scooter variant.
Eight70 Battery Warranty Explained
One of the major highlights of the Electric December initiative is the Eight70 battery warranty, which offers:
Coverage for 8 years
Assurance of 70 percent battery health
Added peace of mind for long-term ownership
This extended warranty significantly enhances the value proposition for Ather buyers, especially given concerns around EV battery longevity.
Impact on the Indian EV Market
Ather’s price hike reflects a broader trend across the electric vehicle industry, where rising input costs are prompting manufacturers to revise prices. While the increase is relatively modest, it highlights the importance of:
Planning EV purchases strategically
Taking advantage of limited-period offers
Booking early to avoid price escalations
Despite the hike, Ather continues to remain competitive in the premium electric scooter segment due to its strong technology focus, reliable performance, and expanding charging ecosystem.
Final Thoughts
The upcoming price increase by Ather Energy is a calculated response to global cost pressures rather than a sudden market move. Buyers who act quickly can still avoid the higher prices and benefit from attractive December offers, including extended battery warranty and financing benefits.
If you’re planning to buy an Ather Rizta or Ather 450, December 2025 could be the most cost-effective time to make the purchase before prices rise in January 2026.
Rohit Sharma
AuthorLast updated 8 hours ago
